Salon V.I.P. is an Aveda-exclusive hair salon at 3036 Adams Avenue in Normal Heights, San Diego, opened by owner Ze Carlos in its current location in December 2024 after five years of operating in Mission Valley within the 92116 ZIP. Ze Carlos trained at Paul Mitchell The School in San Diego, presented at Aveda Congress in front of 5,000 industry attendees, and specializes in precision dry cuts, rich dark color formulations, and Great Lengths hair extensions. The salon stocks vegan and naturally derived Aveda products across its entire service line, from shampoo and conditioner to color formulations and finishing sprays. The Adams Avenue storefront sits in the independent-retail corridor of Normal Heights, and the streetwear, art supplies, and screen-printed goods at Gstyle Shop on Adams Avenue reflect the same creative-neighborhood identity that drew Ze Carlos to University Heights. Stylist Sarah Vaughan brings a client following built over 17 years of work in San Diego salons, and Tori Kline handles dimensional color including blended highlights and tonal layering. The salon operates in English, Spanish, and Portuguese, and holds LGBTQIA-inclusive designation. Appointments book through Vagaro, and walk-ins are accepted when the schedule allows. Adams Avenue's independent coffee scene provides a natural pre-appointment stop, and the single-origin roasts at Dos Palmas Cafe draw from the same neighborhood foot traffic that fills the salon's walk-in slots. The space is wheelchair-accessible at the entrance, parking lot, and restroom.