Cheers Wine & Spirits at 2936 Monroe Avenue stocks beer, wine, and spirits in Normal Heights, San Diego, one block south of the main Adams Avenue commercial corridor. The Monroe Avenue storefront serves the residential grid between Adams Avenue and the mesa, covering the 92116 ZIP code with a walk-in selection of domestic and imported wines alongside a full spirits wall. The wine inventory runs California labels from Paso Robles, Sonoma, and Napa next to imports from Chile, Argentina, and Italy — a pairing-driven selection built for the same take-home entertaining format that puts deli platters from Monroe's Market & Deli on neighborhood dinner tables. SNAP/EBT covers eligible grocery and snack items, and NFC mobile payments are accepted across the full inventory. The one-block offset from Adams Avenue provides the same Normal Heights coverage without the tighter curb parking on the main corridor. The spirits wall runs bourbon, vodka, gin, tequila, and a rotating mezcal selection, and the port and late-harvest wines anchor a dessert-pairing section deep enough to match the signature flavors at Incredible Cheesecake Company on the Adams corridor. The craft beer cooler covers San Diego and California producers in cold singles, six-packs, and mix-and-match build-your-own options.