NugRadio is a Black-owned media company and online radio broadcaster in Normal Heights, San Diego, operating from 4529 35th Street in the 92116 ZIP. Co-founded in 2010 by music editor Ras Mike and publisher Ben G. Rowin as an extension of Nug Magazine, the station streams original programming focused on cannabis culture, education, and advocacy under California's Proposition 215 framework. The broadcast schedule mixes interviews with cultivators, dispensary operators, and policy advocates alongside music sets that pull from reggae, hip-hop, and electronic genres, produced through the same audio pipeline that neighboring creative firms on Adams Avenue's corridor use for podcast and video post-production, including Studio Finale. NugRadio also operates as a marketing and advertising consultancy, building promotional campaigns for cannabis-adjacent brands that need compliant messaging strategies in a heavily regulated industry. The production workflow runs through a compact recording setup on 35th Street, where the team records, edits, and publishes episodes that stream on the Tune-In app and reach audiences internationally. As a marketing consultant, NugRadio helps clients navigate advertising restrictions that limit cannabis businesses on mainstream platforms, developing alternative channels including podcast sponsorships, event activations, and influencer partnerships. The station has provided live broadcast coverage at venues throughout Normal Heights, including sets from the Adams Avenue Theater during the annual Adams Avenue Street Fair, one of San Diego's largest free music festivals. NugRadio's appointment-based model allows brands to schedule dedicated strategy sessions for campaign planning and content development at the 35th Street studio.