Rose Reggae is a Black-owned, women-owned boutique on Adams Avenue in Normal Heights, San Diego, specializing in Caribbean, African, and bohemian lifestyle merchandise at 3524 Adams Ave in the 92116 ZIP. The shop carries hand-woven African baskets, Afrocentric suncatchers and window decor, reggae-themed apparel and accessories, crocheted tops, tie-dyed clothing, pashminas, incense, and jewelry sourced from Caribbean and West African artisan networks. The African craft and textile inventory overlaps with the global artisan goods at Back From Tomboctou Gallery further east on Adams, where the West African sourcing pipelines feed a parallel import aesthetic. Rose Reggae's cultural-retail model — part clothing boutique, part home-decor importer, part lifestyle shop — reflects the eclectic, indie character that defines Normal Heights's Adams Avenue corridor, where single-owner specialty retailers outnumber chains. The boutique was featured on CBS 8 as part of the station's coverage of San Diego Black-owned businesses, highlighting the store's role in bringing Caribbean and African cultural goods to the Normal Heights shopping district. The Adams Avenue location sits in the heart of the corridor between the restaurant and bar clusters that host the Adams Avenue Street Fair each fall, drawing festival foot traffic past the storefront during the event's multi-block music and vendor setup. Inventory rotates with seasonal import shipments, and the bohemian home-decor pieces share shelf space with the incense and handmade goods carried by nearby independent retailers, including Mystic Mocha on the same stretch of Adams. The Afrocentric jewelry line includes beaded necklaces, carved-wood pendants, and metalwork bracelets produced in small runs by artisan cooperatives.