Ares Beauty Academy in Lakeside trains the next generation of cosmetologists and barbers from a classroom facility at 12473 Woodside Ave, Suite B, a Latinx-owned and women-owned institution on the Woodside corridor. The curriculum covers haircutting, coloring, chemical treatments, and barbering fundamentals, preparing graduates for chair positions at establishments like Barberet Co. in Alpine and other East County salons. Founded in 2019, the academy extends enrollment to active-duty and veteran service members and maintains an open-to-all admissions policy that reflects Lakeside's diverse demographic base. Student portfolios document technique progression from mannequin work through live-model sessions, building the visual case studies that photographers such as Pete Liebig Photography in Lakeside help refine for career-launch marketing. Practical licensing-exam preparation drills students on California Board of Barbering and Cosmetology sanitation standards, chemical-safety protocols, and timed skill assessments across cutting, coloring, and thermal-styling stations.