Real Roar LLC in Lakeside is a woman- and veteran-owned raw pet food company producing additive-free dog and cat meals from human-grade meats, bones, and organs at its Woodside Avenue shop. Founded in 2007 after owner Lena developed a raw-feeding protocol that reversed chronic canine allergies and yeast infections, the brand operates alongside independent Woodside Avenue neighbors such as Caffeine Queens. The production line uses freshly butchered proteins without preservatives, fillers, or hormones, and the company delivers finished meals monthly across San Diego County and into parts of Orange County and South Los Angeles. Treats, supplements, and raw meaty bones round out the catalog, and Real Roar also appears at local farmers markets and pop-up events in the same East County circuit that draws crowds to Eastbound Bar & Grill on Maine Avenue. The raw formulation process curates specific meat-to-organ ratios without additives or preservatives, producing meals designed to support the canine and feline endocannabinoid and digestive systems.