TROY Design in Alpine is a graphic design and branding studio founded in 2022 by designer Troy Hollinger, specializing in logo creation, corporate identity systems, and website design from its Alpine Terrace Road workspace. The studio's architectural-rendering and technical-illustration capabilities extend to engineering clients at Photo Geodetic Corporation on Alpine Blvd, where precision mapping proposals require presentation-grade visual assets. Portfolio work spans signage systems, product packaging, interior-space branding, and responsive website builds for clients including Alpine Youth Center and a roster of manufacturing, electrical, and product-development firms across Southern California. The Alpine Blvd commercial corridor generates a steady stream of small-business branding commissions, from menu boards and window graphics for restaurants near Viejas Casino & Resort to retail packaging for specialty retailers at Barons Market Alpine on Tavern Road. Deliverable specifications include vector logo files in Adobe Illustrator AI and EPS formats, Pantone PMS color callouts with CMYK and HEX conversions, and brand-guidelines documents defining typography hierarchies, minimum clear-space rules, and approved usage contexts across print and digital applications.