GUESS Factory in Alpine operates from Suite 3103 at 5005 Willows Road inside Viejas Outlet Center, the outdoor retail complex adjacent to Viejas Casino & Resort. The outlet carries made-for-factory and past-season versions of the GUESS denim, apparel, and accessories lines, occupying the same Willows Road campus as Polo Ralph Lauren Outlet at 5001 Willows Road. Founded in 1981 by the Marciano brothers in Los Angeles, GUESS built its identity on stone-washed denim and the triangular logo that still marks the factory-outlet jeans, jackets, and crossbody bags at this location. The denim wall features the brand's core skinny, slim, and relaxed fits at factory pricing, drawing the same East County and I-8 corridor shoppers who stop at Cilantro's Mexican Food elsewhere on the Viejas Outlet grounds. Signature product categories include stretch-denim with recovery-knit technology, logo-branded saffiano crossbody bags, and seasonal outerwear finished in the brand's European-influenced tailoring.