Play It Again Sports La Mesa on University Avenue is an individually owned franchise location that buys, sells, and trades new and quality used sporting goods and fitness equipment. The resale-and-trade model extends across baseball, softball, golf, soccer, lacrosse, ice hockey, snowboarding, and fitness-equipment categories, overlapping with the consignment clothing inventory at Act II on La Mesa Boulevard. The parent franchise, operating for more than forty years nationally, positions each location as an independently operated storefront with inventory driven by community trade-ins rather than centralized distribution. Fitness-equipment turnover connects the store to the same active-lifestyle buyer base that trains at Chuze Fitness on Grossmont Center Drive, where members cycling off leased treadmills and ellipticals often resell through the University Avenue shop. Highest-value trade categories include composite baseball bats requiring BBCOR certification verification, golf club sets with shaft-flex and loft-angle inspection, and commercial-grade elliptical trainers rated above 300-pound user-weight capacity.