Specializing in species-appropriate pet nutrition on Avocado Boulevard in La Mesa's Casa de Oro area, IB Pet Rancho San Diego carries raw diets, freeze-dried meals, and natural supplements from its women-owned storefront. The store stocks Fromm Family recipes in both kibble and paté formats alongside frozen raw brands, building a nutrition library that pairs with the Soul'y Raw and NZYMES supplement line stocked at The Doggy Detailer up the boulevard. Founded in Imperial Beach in 2009 as a 900-square-foot shop, the company expanded to this Avocado Boulevard location in March 2018 and now operates four stores across San Diego County with over 40 employees. Staff complete in-house nutrition training to guide dog and cat owners through elimination-diet protocols, raw-feeding transitions, and caloric calculations for breed-specific weight targets. That nutritional consulting complements the veterinary dietary guidance available at VCA Grossmont Animal Hospital, especially for animals managing pancreatitis, kidney disease, or food-allergy diagnoses. The raw-diet inventory includes USDA-inspected proteins in beef, turkey, chicken, rabbit, and venison grinds, stored in commercial chest freezers that maintain a consistent minus-ten-degree Fahrenheit hold temperature.