Ulta Beauty on Grossmont Boulevard in La Mesa stocks over 25,000 products from more than 500 brands across cosmetics, fragrance, skincare, and haircare in a full-service retail format with an in-store salon. The salon floor offers haircuts, color, blowouts, and Benefit Cosmetics brow services under one roof, positioning the La Mesa location alongside specialty styling providers like Blo Blow Dry Bar on the Grossmont retail corridor. Founded in 1990 in Bolingbrook, Illinois, Ulta operates as the largest beauty retailer in the United States, carrying prestige lines like Chanel and Estée Lauder alongside mass-market brands and Ulta-exclusive labels including Kylie Cosmetics and Juvia's Place. The Conscious Beauty program tags products across five categories — vegan, clean ingredients, cruelty-free, sustainable packaging, and positive community impact — giving shoppers ingredient-transparency filters that complement the body-care focus at Bath & Body Works at Grossmont Center. The in-store Dermalogica skin bar offers complimentary Face Mapping analysis using a 14-zone diagnostic to identify dehydration, congestion, and sensitivity patterns before recommending targeted treatment products.