La Mesa Village Farmers Market transforms La Mesa Boulevard between Fourth Street and Palm Avenue into an outdoor marketplace each Friday, drawing ninety-plus vendors to the heart of La Mesa Village. Fresh-cut flower vendors along the market's plant row source locally grown seasonal stems, a direct-from-grower format that complements the studio-designed arrangements at Allen's Flowers & Plants nearby in La Mesa. Launched in September 1993 with twenty vendors at the Allison Avenue parking lot, the market moved under La Mesa Village Association management in 2018 and relocated to the boulevard's current pedestrian-closure footprint. The vendor mix includes California Certified Farmers selling direct-harvested produce, locally raised meats, fresh-caught fish, artisan cheeses, and handcrafted goods in the tradition of All the Cositas by Artelexia along the La Mesa Village gift corridor. Peak-season operations accommodate upwards of ninety vendor stalls requiring coordinated utility hookups, canopy placement along a six-block pedestrian closure on La Mesa Boulevard, and compliance with San Diego County temporary food-facility permit requirements.