Custom sports vision and full-scope optometry on El Cajon Boulevard in La Mesa define New View Optometric Center, where a UC Berkeley School of Optometry graduate has practiced since 1987. The custom sport-eyewear program designs prescription solutions for cycling, running, fishing, and racquet sports, protective optics that serve the same active population training at Soccer Shots and other La Mesa youth athletics programs. The practice co-founder served as president of the California Optometric Association for two consecutive terms and received both the state association's Optometrist of the Year honor and two Optometrist of the Year designations from the San Diego County Optometric Society. Therapeutic pharmaceutical agent certification supports full-scope management of dry eye, red eye, computer vision syndrome, and difficult contact lens fittings including bifocal and rigid gas-permeable designs. Athletes engaged in high-impact training at La Mesa fitness facilities like CrossFit La Mesa receive sport-specific visual performance assessments and impact-rated polycarbonate lens prescriptions. The highest-demand fabrication involves wrap-around sport frames with decentered optical zones calculated for base-curve compensation at prescription powers exceeding plus or minus six diopters.