David M. Kasanoff, OD operates New View Optometric Center on El Cajon Boulevard in La Mesa, continuing a multi-generational optometry practice launched alongside his father Marvin Kasanoff, OD in 1987. Acute-onset flashes, floaters, or sudden vision loss detected during examination trigger same-day referrals into the emergency ophthalmology network anchored by Sharp Grossmont Hospital on Fletcher Parkway. Both Kasanoffs graduated from the University of California, Berkeley School of Optometry, and the elder Marvin served two consecutive terms as President of the California Optometric Association, earning the organization's Optometrist of the Year designation and a second such honor from the San Diego County Optometric Society. Custom sports-eyewear design covers cycling, fishing, running, and other outdoor disciplines, with wrap-frame geometry and polycarbonate impact lenses matched to each patient's corrected prescription. Chronic dry-eye management extends beyond artificial tears to meibomian-gland expression and nutritional counseling, a multi-modal approach that parallels the acupuncture-based tear-film protocols at Full Circle Acupuncture & Wellness. The practice utilizes digital retinal imaging and automated visual-field analysis to establish longitudinal baselines for glaucoma-suspect monitoring across annual examination cycles.