Ross Dress for Less fills store #1712 on Grossmont Boulevard in the Grossmont area of La Mesa, where it opened in October 2014 as part of the nation's largest off-price retail chain. The off-price model sources overstock, cancellations, and end-of-season lots from department-store vendors, rotating apparel, footwear, and home décor at markdowns that pair naturally with the alteration services at Lena's Alterations & Dry Cleaning. Ross Stores converted from a six-unit San Francisco Bay Area junior department-store group into the off-price format after a 1982 acquisition, and the parent company now trades on NASDAQ under the ROST ticker. Floor coverage spans men's, women's, and children's apparel alongside shoes, accessories, and housewares—a category breadth that extends past the footwear-focused scope of neighbors like Famous Footwear on the Grossmont corridor. The chain's no-frills fixture layout eliminates window displays, mannequins, and department-store lighting rigs, channeling overhead savings into acquisition margin that sustains 20-to-60-percent-off retail pricing across its 1,900-plus national locations.