Mart Liquor at 8695 La Mesa Boulevard stocks craft beer, wine, and distilled spirits under a California Type 21 ABC license within the Grossmont Center retail corridor. The beer cooler rotates regional San Diego craft releases alongside domestic and imported labels, an off-sale complement to the on-premise taproom pours at Helix Brewing Co. in La Mesa Village. Established in 1993, the store operates as Mart Liquor & Wine Cellar and carries a shelf-stable grocery section with snacks, cooking staples, and household items alongside the core beverage inventory. The wine section spans California varietals and Old World imports organized by region and grape. The spirits shelving pairs well with the Italian wine lists at La Mesa Boulevard restaurants like Antica Trattoria, stocking digestivi, amaro, and grappa alongside standard bourbon, vodka, and tequila tiers. The walk-in cooler system maintains beer inventory between 36 and 38 degrees Fahrenheit using commercial glycol-chilled lines that preserve carbonation and hop aromatics across all stored formats.