Founded in 1971 and operating its La Mesa location on Fletcher Parkway since 2020, Frazier Farms Market is a third-generation natural grocer with an old-fashioned butcher counter and cold-pressed juice bar. The chef-run kitchen produces made-to-order deli sandwiches, wood-fired pizzas, and a rotating hot bar, building out a prepared-foods program on the Fletcher Parkway corridor that rivals the scratch-made Italian provisions at BMH Italian. Twelve departments span bakery, beer and wine, body care and vitamins, bulk foods, artisan cheese, coffee, deli, gluten-free grocery, house-butchered meats under the Frazier's Own label, locally sourced produce, and a full seafood counter. The La Mesa storefront occupies a converted big-box retail shell redesigned with cedar accents, artisan tile, and vintage agrarian graphics — a buildout that earned a 100-out-of-100 health-department score and shares the farm-to-table sourcing ethos visible in the seasonal arrangements at 96 Flowers & 13 Stems. The seafood counter breaks down whole fish to order and stocks wild-caught Pacific salmon, diver scallops, and Hawaiian ahi graded to sashimi-quality standards.