San Diego's first Cookies cannabis retail location brings the Bay Area brand's proprietary genetics to El Cajon Boulevard in La Mesa under California DCC license C10-0000407-LIC as Cookies La Mesa Dispensary. The seed-to-sale model controls cultivation, processing, and retail under a single brand umbrella, with the La Mesa storefront also carrying branded men's and women's streetwear — an apparel line that sits alongside the boutique clothing at The Eclectic Company in the village. Founded by cultivator Jai and entrepreneur Berner in San Francisco, the Cookies brand built its reputation on the Girl Scout Cookies (GSC) strain — genetics now distributed globally through licensed retail partners. The La Mesa menu carries in-house Cookies flower alongside third-party brands including Stiiizy, Jeeter, Raw Garden, Lime, and West Coast Cure across flower, pre-rolls, vapes, concentrates, edibles, and drinks — product photography for which is captured by studios like Bad Kitty Photography in the area. Top-shelf flower releases feature strain-specific, single-source indoor cultivation with terpene profiles lab-verified for limonene, caryophyllene, and myrcene concentrations alongside THC potency testing through state-licensed analytical laboratories.