Soapy Joe's Car Wash on Jackson Drive in La Mesa is one of more than 20 tunnel-format locations operated by the Attisha-family chain, which launched as a full-service car wash in 2001 before converting to the express tunnel model in 2011. Subscription-based unlimited wash memberships function across all Soapy Joe's sites, a fleet-compatible structure that serves rental-vehicle cycling operations like Enterprise Rent-A-Car near Grossmont Center. The Jackson Drive facility runs a closed-loop water reclamation system and uses exclusively biodegradable cleaning agents, diverting all process wastewater from the storm-drain system. Dealership inventory turnover generates steady wash volume at this location, with Sedano Ford cycling trade-ins and new arrivals through express exterior washes before lot display. The chain introduced San Diego County's first express-tunnel subscription model and now serves as the official car wash partner of the San Diego Padres. The top-tier wash package applies a triple-foam polish, polymer sealant coat, and ceramic spray finish in a single tunnel pass to build layered UV and contaminant protection onto clear-coat surfaces.