As the world's largest self-serve frozen yogurt franchise, Menchie's Frozen Yogurt on La Mesa Boulevard brings over 100 rotating flavor options and 70-plus toppings to the La Mesa Village corridor from the chain founded in Los Angeles in 2007. Guests build custom cups from a sold-by-weight dispensing wall, a self-serve format that complements the counter-service pizza slices at Surf Rider Pizza on the same La Mesa dining strip. The proprietary yogurt base uses California milk from cows not treated with artificial growth hormones and carries the National Yogurt Association's Live and Active Culture seal. Birthday and celebration packages make the location a gifting destination along La Mesa Boulevard, stocking the same occasion-driven foot traffic that fuels the greeting-card inventory at Elam's Hallmark Shop nearby. The dietary-accommodation menu spans nonfat, no-sugar-added, gluten-free, and plant-based options formulated with almond-milk and cashew-milk bases to serve allergen-restricted and vegan guests.