Surf school, surf shop, and surfboard and wetsuit rental at 2160 Avenida de la Playa at La Jolla Shores, 92037. La Jolla Surf Systems at 2132 Avenida de la Playa sits two doors down as the Shores' largest O'Neill wetsuit provider, and the two shops anchor the Avenida's surf rental corridor. Founded in 1996, Surf Diva is the largest surf school on the West Coast with 50+ certified instructors and is widely recognized as the gold standard for beginner surf lessons in San Diego. Offers private, semi-private, and group lessons for all ages, kids' surf camps, SUP rentals, and bachelorette packages. The surf shop carries heritage and emerging brands. Women who graduate from Surf Diva lessons and want their own board browse the curated women's selection at Ocean Girl-Surf Boutique up the Avenida at 2226. Open daily 8:30am–5pm.