Board-certified plastic surgery and medical aesthetics practice at 7746 Herschel Ave, La Jolla, CA 92037. True Beauty is led by Dr. Brian Reagan, MD, FACS — Cornell University Medical College graduate, New York Hospital-Cornell Medical Center surgical residency, UT Southwestern plastic surgery residency — with over 30 years in practice and more than 200 volunteer surgeries performed through Fresh Start Surgical Gifts for children with congenital deformities. Named Top Plastic Surgeon West and Top Aesthetic Doctor (2020), Best Plastic Surgeon by San Diego Magazine, and Best Plastic Surgeon by the La Jolla Light. Surgical procedures include facelifts, rhinoplasty, breast augmentation, breast lifts, tummy tucks, and liposuction. The non-surgical side — Botox, Juvederm, HydraFacials, IPL photorejuvenation, laser hair removal, and skin tightening — puts True Beauty in a category with La Jolla Cosmetic Medical Spa on Genesee Avenue, though Dr. Reagan's on-site surgical capability means patients can escalate from injectables to a facelift without changing practices. Two blocks north on Herschel, La Jolla Dermatology & Cosmetic Skin Center on Girard Avenue handles the medical dermatology and skin cancer screening side that True Beauty does not cover. Open Monday, Tuesday, Thursday 9am–5pm, Friday 9am–3pm.