Fast-casual New American restaurant at 8707 Villa La Jolla Dr in La Jolla's Village Square, 92037. Urban Plates serves scratch-made, chef-driven food daily from an open kitchen — sharing the Village Square plaza with late-night neighbor The Melt, though the two draw completely different crowds. The La Jolla location opened in 2016 and quickly became a neighborhood staple for health-conscious diners who want quality without the wait. Vegetarian, vegan, and pescatarian options are clearly labeled, and the Plate Pass membership rewards regulars with a daily discount. Diners looking for the same scratch-kitchen ethos closer to the beach find it at Shorehouse Kitchen on Avenida de la Playa.