Real estate exchange organization at 5580 La Jolla Blvd, Suite 110, La Jolla, CA 92037. The Society of Exchange Counselors is a professional membership body — not a transactional brokerage — focused on creative real estate exchange techniques including 1031 tax-deferred exchanges, multi-party property swaps, and structured equity transactions. That educational and networking mission differentiates the SEC from every other entry in this La Jolla real estate listing set, which consists of brokerages and individual agents pursuing buyer-seller commissions. The Bird Rock La Jolla Blvd address places the organization in the same commercial corridor as Remz Real Estate and Advantage Team. Exchange transactions require specialized legal structuring from attorneys like Blanchard Krasner & French.