Neurofeedback brain training center at 3252 Holiday Ct, Suite 225, La Jolla, CA 92037, led by Dr. Villanueva — a PhD-level practitioner whose clinical experience includes treating veterans with PTSD in Afghanistan. Alpha Theta occupies the top floor of the Holiday Ct complex where Kadima Neuropsychiatry Institute delivers TMS and ketamine two floors below, placing two distinct neuromodulation modalities in the same building. The practice uses 19-channel qEEG brain mapping to create customized neurofeedback protocols for insomnia, depression, anxiety, PTSD, traumatic brain injury, grief, ADHD, autism spectrum, and migraines. Each 60-minute session places surface electrodes at designated scalp locations and feeds real-time brainwave data back through visual, auditory, or kinesthetic feedback — a non-pharmacological approach that complements rather than replaces medication. Established in 2013, Alpha Theta is the only dedicated neurofeedback practice in the Holiday Ct complex, where most co-tenants focus on talk therapy or medication management — including Bales Psychology Clinic in Suite 114, which handles the diagnostic evaluations that often precede neurofeedback referrals.