Italian hair salon at 7660 Fay Ave Suite L, La Jolla, CA 92037, in the La Jolla Village area. Master stylist Alex De Francesco grew up in Saronno, Italy, learning the craft from his father — an established hairdresser — before training with Aldo Coppola, Orea Malià, and Lluís Llongueras across Europe. The Fay Avenue address shares the building with Arthur Master Goldsmith in Suite G — both European-trained artisans working from the same Village address. With over 30 years of experience, the salon specializes in precision haircuts, custom color, and nourishing treatments for men and women. Manhattan stylist Daniel Rosati also works from the salon, offering color, keratin treatments, and dry-cutting. Appointment only, Tuesday–Saturday 9 am–6 pm. For a French salon experience nearby, see Jonathan Le Salon on Prospect St.