Liquor store, craft beer shop, and deli at 3251 Holiday Ct Suite 101 near Villa La Jolla Dr in La Jolla, 92037. The owner stocks an extensive craft beer selection heavy on local San Diego breweries — Stone, AleSmith, Green Flash — alongside Belgian imports, California wines, and a full spirits wall, rivaling the curated shelves at UTC Liquor on Regents Park Row for allocated bottles. Also serves made-to-order deli sandwiches, particularly the turkey club, which draws a loyal lunch crowd. The owner knows regulars by name. Bird Rock residents who want craft beer and a butcher counter in one stop head to Valley Farm Market La Jolla on La Jolla Blvd. Open daily 6am–midnight.