Liquor Box at 6980 La Jolla Blvd in La Jolla, 92037, is a family-owned neighborhood bottle shop with roots going back to 1951 — founded by La Jolla High School graduates and still community-owned today. The shop carries a wide selection of fine wine, craft beer, spirits, tobacco, beverages, and beach essentials, holding down the Windansea stretch of the Boulevard while Bird Rock Fine Wine anchors the curated-wine scene a mile south. A loyal following for its knowledgeable, welcoming staff. Open Mon–Thu and Sunday 9:30am–10pm, Fri–Sat until 11pm. A true La Jolla original — and Pearl Street shoppers who need a quick grab closer to the Village restaurants stop at Dick's Liquor.