Sales and business coaching practice at 888 Prospect St Suite 200, La Jolla, CA 92037, on Prospect Street in La Jolla Village — founded 2016 by Lucas Barra, who previously worked in sales for a firm that built CEO and Business Mastermind groups serving only established, high-revenue companies. Frustrated by the gap that left out smaller operators, Barra launched All In Coaching to serve agents, brokers, and small business owners directly. The practice runs Junior, Executive, and VP coaching programs focused on mindset, sales tactics, and the specific habits holding clients back from their next revenue level. Sessions cover accountability structures, deal strategy, and closing mechanics — not generic motivation. Open Monday–Friday 7:30am–7:30pm, Saturday–Sunday 8:30am–7pm. For entrepreneurs who also need financial structure alongside their sales growth, Shore Financial Corporation at 2223 Avenida De La Playa offers fractional CFO services for early-stage businesses. For high-level real estate operators seeking peer-group accountability, The Boardroom Mastermind at 5530 La Jolla Blvd hosts quarterly curated member events.