Surfboard rentals, kayak rentals, wetsuit rentals, and SUP rentals in La Jolla Shores at 2132 Avenida de la Playa, 92037 — the closest surf shop to La Jolla Shores Beach, serving San Diego since 1979. Surf Diva Surf School & Surf Shop at 2160 Avenida de la Playa sits two doors east for visitors who want certified instruction alongside rental gear. La Jolla Surf Systems is the area's largest O'Neill wetsuit sales and rental provider. Also rents bodyboards, skim boards, snorkel gear, and paddleboards. Women who want to gear up with surf-specific swimwear and wetsuits between sessions browse Ocean Girl-Surf Boutique at 2226 Avenida. Open daily 9am–5pm.