Rubio's Coastal Grill at 8855 Villa La Jolla Dr, 92037, is where the San Diego fish taco story began — founder Ralph Rubio brought the recipe back from Baja California in 1983, and the Original Fish Taco remains the reason to visit. Beer-battered wild-caught Alaska pollock on corn tortillas with lime crema and cabbage is the classic, while the Coastal Trio and Gourmet Shrimp Tacos give regulars something to rotate through. Handmade guacamole and "no-fried" pinto beans are made fresh daily. The Villa La Jolla address puts Rubio's in the same north-La Jolla corridor where Puesto La Jolla brought the organic-blue-corn tortilla movement to the Village a generation later. Open Mon–Fri 10am, Sat–Sun 10:30am until 10pm — and Boulevard locals who want their fish tacos from a Latinx-owned Baja kitchen with an ocean-view patio drive to Don Bravo on La Jolla Boulevard.