Eyelash extension and esthetics boutique at 7734 Herschel Ave, Suite A, La Jolla, CA 92037, in the Village of La Jolla. Founded in 2012 by Fria Malihi — a licensed master esthetician since 2003 — The Pretty Box specializes in individual eyelash extensions, lash fills, full-body waxing, and rejuvenating facials. Fria's lash work has driven the business's reputation almost single-handedly: 32 of the studio's 46 Yelp reviews mention her by name, citing natural-looking extensions that hold 3.5 to 4 weeks between fills. That lash-specialist depth differentiates The Pretty Box from the broader beauty-service menus at La Jolla Lash on Girard Avenue and LASHBAR La Jolla on Villa La Jolla Drive, both of which offer lash extensions but without a single named technician anchoring the practice. Open Monday through Saturday; by appointment. The 7734 Herschel building also houses esthetics, hair, and holistic therapy providers in adjacent suites.