Barbershop at 3251 Holiday Ct, La Jolla, CA 92037, near the UC San Diego campus in the University Town Center area. Barber Dominic has operated Who's Next since 2008, building a following among UCSD students, military personnel, and local professionals — sharing the north-La Jolla grooming scene with HARPER La Jolla in Bird Rock, which takes the same appointment-only model in a lounge-style direction. UCSD Tritons, active military, and seniors receive $5 off every cut. Appointment only — book via Instagram @whosnextlajolla. Open Tuesday–Friday 10:30 am–2 pm, Saturday 10:30 am–2 pm, closed Sunday–Monday. For evening and weekend availability closer to campus, see Lucky's Barbershop on Villa La Jolla Dr.