Full-service architecture and interior design firm at 1039 Silverado St, La Jolla, CA 92037, founded in 2001 by Danish architect Jesper Pedersen with managing partner Cathi Pedersen. BBB A+-accredited with 24 years in business. DNA operates as both a design studio and retail showroom with offices in La Jolla, Orange County, and Los Angeles — and the Silverado Street address places it steps from Adelaide's, where event planners and homeowners coordinate floral installations alongside their interior projects. Rooted in Danish design principles emphasizing clean lines, natural light, and functional warmth, the firm offers two divisions: a Design & Build division handling custom homes, mid-century remodels, and new construction ($1M–$30M project range on Houzz), and an Interior division specializing in contemporary Italian cabinetry from brands like Aster Cucine — custom kitchens, bathrooms, wardrobes, and wall units sourced from over 30 award-winning European manufacturers. Clients describe Jesper personally visiting job sites, sourcing finishes from vendors like Surfaces USA and Tutto Marmo, and finding cost-saving alternatives while maintaining a European design standard that has drawn homeowners from Palm Beach, Greenwich, and Martha's Vineyard to commission La Jolla projects remotely. Named team member Millene coordinates project execution alongside Jesper. 3 Houzz Awards. By appointment only. Open Monday–Friday 9 AM–5 PM. For landscape architecture to complement residential builds, LASD Studio on Fay Ave handles estate-scale garden design with full CAD construction documents.