Fast-casual New American restaurant at 8707 Villa La Jolla Dr in La Jolla's Village Square, 92037. Urban Plates serves scratch-made, chef-driven food daily from an open kitchen — grass-fed steak, free-range chicken, and sustainable seafood prepared fresh each morning. The La Jolla location opened in 2016 and quickly became a neighborhood staple for health-conscious diners who want quality without the wait. Vegetarian, vegan, and pescatarian options are clearly labeled, and the Plate Pass membership rewards regulars with a daily discount.