Jeff's Beach Burgers is a La Jolla Shores institution at 2134 Avenida De La Playa, La Jolla, CA 92037, carrying forward a 50-plus-year local legacy. Owned by JJ and Jeffrey, lifelong locals who revived the original Jeff's Burgers brand, this pink-hued spot near the Shores is a casual fast-food landmark. The menu keeps it simple and satisfying: the El Jefe double-double, a quarter-pound cheeseburger, gyros, hand-scooped milkshakes, and fresh-cut fries. Open daily 11:30am to 7pm (7:30pm Friday through Sunday). After a morning at the beach or a day of kayaking, there's no better reward than a burger from Jeff's. Come hungry.