The 1940-founded Greenwich Village specialty cheese brand runs a Hillcrest counter as Murray's Cheese at 1030 University Ave, with staff cheesemongers cutting wedges from the wheel to order. Raw-milk alpines, washed-rind stinkers and seasonal mountain cheeses aged in the Long Island City caves share a wine-pairing audience with the bottle selection at Bubbles Market & Spirits. The rotating case carries Comte, Mimolette, Humboldt Fog, Brillat-Savarin and Cabot Clothbound alongside cured meats, olives, cultured French butter and house crackers. Holiday cheese-board orders come parchment-wrapped with jam and nut accompaniments that finish with the cards, ribbon and cheese-knife stocking stuffers at With Love: A Gift and Paperie. Tasting flights and cheese-and-charcuterie catering produce event platters feeding 100-plus guests for Hillcrest weddings, corporate holiday parties and wine-club dinners.