Established on April 13, 1997 with 27 original vendors and now the largest and oldest certified farmers market in San Diego at over 175 weekly vendors, Hillcrest Farmers Market runs every Sunday from the DMV parking lot at Normal Street and Lincoln Avenue. Weekly foot traffic exceeds 10,000 visitors drawn by locally-grown produce, artisan bread, specialty cheese, cut flowers, prepared international cuisine, and craft vendors, with shoppers extending Sunday market runs into dessert stops at Gelato Vero Caffe. Market-certified California growers bring in-season fruit, vegetables, and specialty produce including microgreens, heirloom tomatoes, stone fruit, and citrus direct from farm to shopper without wholesale-distributor handling. The grower roster supplies the same local-food ecosystem that feeds community gardening at Trees for Health Garden, with Hillcrest-grown herbs and produce occasionally rotating from the garden into Sunday vendor stalls. Prepared-food vendors serve ready-to-eat Thai, Indian, Mexican, Ethiopian, and Mediterranean plates alongside the craft and flower sections, turning the weekly stop into a full meal-plus-shopping outing for Hillcrest and broader San Diego residents. The most logistically complex work handled by market management is the annual temporary-relocation planning around the Normal Street Promenade construction — coordinating over 175 vendors, parking access, ADA pathways, and weekly setup across an alternate University Avenue footprint without losing Sunday continuity.