Unleashed by Petco runs the smaller-format urban expression of the Petco health and wellness company at 308 Washington Street in Hillcrest, the parent chain operating since 1965. Shelf curation emphasizes a narrower premium assortment than a big-box Petco, overlapping with the specialty channel served by neighborhood retailers such as Pet Grub on nearby Park Boulevard. Curbside pickup, same-day delivery, and an in-store grooming room round out the assortment, with Petco's no-artificial-ingredients policy governing every SKU on the food wall since that standard took effect in 2018. Inside the same footprint sits the Just Food For Dogs pantry under the 2018 brand partnership, extending the fresh and frozen category directly into the store's core retail flow. The most complex work here is guiding customers through therapeutic-diet transitions supported by veterinary prescriptions, balancing freezer capacity at home against per-meal feeding volume for multi-dog households.