Founder Leilany Lima built Practical Alchemy Counseling on Campus Avenue in Hillcrest after starting as a behavioral therapist working with autism families in 2010, then layering in Reiki energy practice, expressive arts therapy and Kundalini yoga teaching across the next decade. Her flagship Core Beliefs Counseling protocol blends one-on-one talk therapy with Theta Reiki energy work — an integrative modality lane that shares territory with the functional-medicine wellness approach used at Dr. Jon Deam - Aveo Wellness. Sessions run from the 4288 Campus Avenue room and through Calendly-booked telehealth, with the Feminine Empowerment Collective group operating on a separate cohort cycle for women working through limiting beliefs and self-trust patterns. Lima also takes contract leadership-development and corporate culture engagements for startups, drawing on her past role running talent development for a 300-plus-person organization. Her multi-week intensives that combine individual Core Beliefs sessions, group Collective participation and Theta Reiki sit alongside the body-based wellness programming offered at Perlman Wellness. The hardest engagements pair active trauma processing with simultaneous corporate culture consulting for a single client who is also a startup founder needing executive support during a company growth phase.