Founded in San Diego in 2004, Luna Grill is a company-owned Mediterranean chain now operating over 50 locations, with the Hillcrest outpost at 350 University Ave. The open-flame grilling program — all kabobs marinated and cooked to order — uses a technique rooted in the founders' Greek and Iranian family recipes, a flame-forward method also central to the wood-fired flatbreads at FurnSaj Bakery & Restaurant on the Hillcrest corridor. Non-GMO oils, cage-free chicken, grass-fed beef, and sustainable salmon anchor a sourcing standard that exceeds the fast-casual norm. Dedicated catering packages scaled from office lunches to wedding receptions round out a University Ave lunch circuit that includes the artisan-bread catering at Bread & Cie. Large-format family meal platters combining flame-grilled proteins, house-made hummus, falafel, and locally produced San Diego baklava represent the kitchen's highest-volume package.