Niza Lideo's Hillcrest studio at 1223 Cleveland Avenue is the San Diego outpost of the Phoenix-based NIZALIDEO brand, built around a signature color service that layers highlights, lowlights, root blend, and gloss into a single single low-maintenance grow-out. The curly-hair and textured-cut focus overlaps with the natural-texture specialty at V Collective a few blocks south on Fifth Avenue. Ownership is stated on the Google listing as Asian-, Black-, Latino-, LGBTQ+-, and women-owned, framing the salon as a landing spot for clients looking for stylists comfortable across multiple hair textures and cultural hair histories. Fashion collaborations through the NIZALIDEO clothing line mean photoshoot hair-and-wardrobe bookings connect naturally to the editorial makeup and brow work at WILDE BEAUTY CO. for full campaign-day prep. The most involved booking is a full bridal or editorial photoshoot color-and-cut transformation — a multi-hour session that rebuilds both color map and cut shape in a single chair block.