Founded in 2013 by a hairstylist with 17 prior years of hair-photography and salon work in Japan, BB Meme Salon Hillcrest is an Asian-owned, LGBTQ+-welcoming, transgender-safe studio at 1727 University Avenue. Japanese hair straightening runs as the signature technical service, using nano-technology smoothing chemistry that restructures the hair shaft from the inside out — a multi-hour restorative process distinct from the day-to-day cut-and-go bookings typical at neighborhood salons including Salon Berlin. Hair-extension installations cover I-tip, K-tip, sewing, and tape-in methods, each custom-matched to client hair type and longevity target. The studio also runs a Gel-X nail extension program — a lightweight soft-gel system producing long-wear nail extensions with minimal damage to the natural nail. The cross-discipline menu of hair, nails, makeup, facial, extension, and photography work puts BB Meme closer to a one-stop beauty studio format than the facial-only specialty at Conjure Skin Therapies elsewhere in Hillcrest. The most technically demanding appointment on the calendar is a full Japanese straightening paired with custom color — a process requiring hours of timed chemistry and precision handed down from the founder's two-decade hair-technique background in Japan.