Black-owned and veteran-founded, RESET operates as an integrated fitness and wellness studio at 3904 Park Blvd in 92103 Hillcrest — the evolution of the original CrossFit Hillcrest gym under a rebranded wellness-forward format. The programming layers CrossFit-rooted strength and conditioning with breathwork, yoga, sauna, and cold plunge on a single membership, a recovery-forward format that overlaps with the protocols used at Regenerative Wellness. LGBTQ+ inclusive from the door, the gym serves a member base spanning first-time lifters through pride-parade regulars who want functional training without bro-gym gatekeeping. The onsite sauna handles post-WOD thermal recovery in-house, but heat-acclimation protocols that require longer infrared exposure often route members to Pure Infrared Sauna Studio a few blocks up the corridor. The integrated model keeps members on one facility for strength work, mobility, breathwork, sauna, and cold plunge instead of splitting memberships across a gym and a recovery spa. The most involved track on the calendar is the multi-week transformation coaching program that pairs personalized strength programming with breathwork protocols, nutrition guidance, and contrast therapy for a full-stack body-composition rebuild.