Opened in 2010 inside The Hub Hillcrest Market on University Avenue, the UnOptical maintains a 3,000-piece frame inventory spanning Tom Ford, Gucci, Oakley, Ray-Ban, and Kate Spade alongside an in-house optometry chair for comprehensive eye exams. The Hillcrest flagship is the original San Diego location of a three-store group that also includes Encinitas and Rancho Santa Fe outposts, and the optician-led floor pairs frame stylists with an on-site exam workflow distinct from the OD-first appointment model used at Invision Optometry. Same-day single-vision fabrication is available for many in-stock prescriptions, with progressive and high-index orders sent out for off-site cutting. The optician-first sales floor positions stylists to guide selection before an exam drives the prescription, an inversion of the traditional model also found at independent boutique Lux Eyes. The most complex orders combine a full optometric exam, specialty contact lens fitting, and a custom progressive build into a designer luxury frame requiring custom drilling or rimless mount fabrication.