The Monrovia-headquartered private-label grocery chain operates Hillcrest store #26 at 1090 University Ave, wedged into the Village Hillcrest garage block. Weekday runs for frozen dumplings, house wine, Speculoos cookie butter and rotating seasonal items overlap with the larger-cart grocery trips made to The Hub Hillcrest Market a block north. The Two-Buck-Chuck wall and beer cooler hold Charles Shaw, single-varietal California reds, Belgian imports and seasonal hard ciders alongside a compact spirits shelf. Cut-flower bouquets at the entrance — the chain's signature roses, tulips, eucalyptus and seasonal sunflower stock — handle the quick-gift traffic that also routes to Rainbow Flowers for arranged pieces. The rotating Fearless Flyer product calendar drives the Q4 holiday pantry rush — Turkey Brine Kit, Peppermint Pretzel Slims, Butternut Squash Ravioli — that pulls shoppers from across 92103, 92104 and 92116.