A California-incorporated public relations firm established in 1990, Winstead & Co operates from a loft unit in the Cable Building on 7th Avenue in Hillcrest. Media relations, press releases, and product launch coordination form the core service set, with unveils frequently staged at FruitCraft - Winery, Distillery & Event Venue when clients want an urban-distillery backdrop for press previews and trade-media walkthroughs. The shop runs a small-team footprint where the principal handles accounts directly rather than layering account managers between strategy and execution. Press kits typically need clean product photography and fine-art documentation for embargo rollouts, which comes together through Elastic Lens | Photography (Product, Art Documentation) on tight-deadline launches. Longest-running engagements are multi-year PR retainers for San Diego consumer-products and hospitality brands, covering quarterly editorial calendars, crisis-response drafting, trade-publication pitching, and bylined thought-leadership placement under a single account lead.