Founded in 2013, ThornCrest Coastal LLC runs brand protection, counterfeit takedowns, and intellectual property enforcement from 333 Olive Street in Hillcrest, backed by an in-house ThornCrest Law team of IP attorneys. The work combines marketplace monitoring across Amazon, Walmart, TikTok, and Instagram with actual legal enforcement — cease-and-desist letters, trademark filings, and litigation coordination — rather than handing that stage off to outside counsel at Arena Law Group or other downtown practices. Documented client results include removing more than 95% of unauthorized Amazon resellers for an electronics brand and pulling over $230,000 of unauthorized inventory off marketplaces for a single client. The three-pillar model — brand expansion, brand protection, and brand enforcement — serves emerging and established consumer brands, with managing partners split between San Diego and Charleston for coast-to-coast coverage. Regulatory overlap on FDA-governed supplements and cosmetics gets routed to Accurate FDA Consultants, keeping ThornCrest's own scope anchored to trademark and marketplace enforcement. The most complex matters run simultaneous Amazon takedowns, USPTO trademark prosecution, international distributor agreement drafting, and civil litigation against repeat infringers across multiple e-commerce platforms.