A veteran-owned digital marketing agency founded in 2019, De Novo Digital serves law firms, real estate, healthcare, SaaS, and education clients from 4070 Goldfinch Street Suite C in the Mission Hills stretch of Hillcrest. The in-house content management stack runs on a customized Payload CMS build funded by a $2 million March 2024 round, with real estate marketing campaigns routinely coordinated with the virtual-tour production pipeline at 1REALTOUR. Legal marketing remains a core vertical, with the agency presenting at the 2024 Legal Marketing Association annual conference hosted in San Diego. Service capabilities cover paid search, paid social, programmatic display, performance creative, and video advertising bundled into single growth retainers. Long-form editorial programs and whitepaper publishing for B2B SaaS clients frequently run alongside the content production capacity at The ContentLab when demand spikes past internal headcount. Full-funnel launch engagements for early-stage law firms — brand identity, Payload-driven website build, local SEO, paid search, and reputation management — represent the most complex deliverable on the service menu.