Public relations firm Contour PR + Social runs a Chalmers Street office in Hillcrest serving culinary, lifestyle, and commercial real estate clients through a workflow that pairs traditional media pitching — morning TV segments, newspaper placements, trade-press features — with Instagram influencer outreach and custom niche influencer lists. Commercial real-estate leasing announcements, tenant-roster features, and topping-off press events align with the Willis Allen brokerage calendar of Ken Baer, REALTOR-Willis Allen Real Estate. Culinary client work covers chef profiles, menu drops, restaurant-opening media days, and trade-press coverage through Eater, San Diego Magazine, and Union-Tribune food desks. Design-press pitching on completed hospitality projects depends on project narratives and interior reveals supplied by architect partners, a workflow shared with Hollander Design Group on restaurant buildouts. Full launch campaigns run from narrative development and press-kit production through staggered embargo strategy, influencer seed-unit logistics, local TV morning-show bookings, and coordinated long-lead national print placements.